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  • 01 Sep 2016

    When I first launched my business, the Media Institute, I pretty much had the web skills of a monkey. In fact a monkey probably had better web skills than me; my skills didn’t exist whatsoever. As a former journalist I’ve always been good with words, that’s my thing. Tech skills, not so much. I didn’t […]

  • 01 Sep 2016

    If you’re an entrepreneur who hasn’t jumped on the PR bandwagon yet, then chances are you’re letting opportunities to promote your business pass you by. Publicity is simply a form of marketing, which is essentially telling your customers who you are, what you do, and why they should buy from you a thousand times over. […]

  • 30 Jun 2016

    If you’re like most startups, budgets are tight, marketing is a huge cost and there’s never enough money to reach everyone you want to target. But in case you are not yet in the know, free advertising that attracts high numbers of potential customers to your brand does exist and all it takes is knowing […]

  • 12 Jun 2016

    By Jessica Evans As an entrepreneur your story is the greatest asset you have. Look at the most inspiring and successful people in business today, Bill Gates’s first business failed, Richard Branson has dyslexia, Oprah Winfrey was both physically and sexually abused as a child, Tony Robbins was thrown out of home by his mother […]

  • 12 Jun 2016

    By Jessica Evans Everyday we are being sold to, on our social feeds, when we watch TV, drink our coffee, even walk outside our front doors. And in an age when we are more connected than ever before, we are starting to switch off and disconnect. Every single day we are bombarded with ads, sales, […]

  • 04 Feb 2016

    For small businesses and entrepreneurs, focusing on smart public relations is more important than ever and it can help drive customers to your business. With endless opportunities to promote yourself, the key is to understand what makes a great story and how the public relations process works. Contacting journalists is free, and with the fast […]

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